News: Tetra Pak sees RP milk consumption to grow due to changing lifestyles -
06 Aug 2010
Evolving demographics – particularly aging populations, urbanisation, and an emerging middle class – are the key insights to new opportunities for growth, according to the forecast contained in the Tetra Pak Dairy Index, a biannual report on consumption trends in the dairy industry intended to identify consumption habits for dairy producers.
The Tetra Pak Dairy Index indicated that the consumption of milk globally is expected to grow to 283 billion liters, at a compound annual rate of 2.4% from 2009 to 2012. It specified that the continued increase of the senior population proves to be significant in every region, contributing to a demand in milk with specialized formulas that prevent adverse effects of aging, such as high cholesterol and osteoporosis.
A global trend in urbanisation and a developing middle class was also noted, with dairy producers starting to cater products to a more mobile and brand-conscious group, with value-added products such as enriched milk and yoghurt.
It also recognised the significant growth of the Philippine market, which consumed 1.18 billion liters in 2009, or around 12.3 liters per capita, with Ready-to-Drink Milk in cartons, as the preferred packaging type. The rise in Filipinos moving to urban areas, together with the country’s population growth, will be significant in milk consumption, citing demand in innovative and convenient ways to drink milk due to changes in perceptions to quality lifestyle. Tetra Pak acknowledges the habit of drinking milk is already apparent in the country, and further believes that there is a promising opportunity for growth in the Philippine dairy industry.
Dennis Jönsson, President and CEO of the Tetra Pak Group, concludes: “The population in many countries will have more time, money, and education than ever before. They’ll also be more active and vibrant. As people live longer, they also plan their lives differently. Dairy producers who can meet the changing needs of this demographic segment will realise significant growth opportunities. It’s a dynamic time in the dairy industry – with milk, as an affordable and nutritious staple, becoming part of the daily diet of more and more people around the world.”
Tetra Pak is the world's leading food processing and packaging solutions company. It provides safe, innovative and environmentally sound products in over 170 countries.
Source: Manila Bulletin Online, August 1, 2010