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News: RP eyes more group tourists - 18 Feb 2008
200802101001580.group of tourists_2.bmpTo reach its goal of earning $5 billion for the tourism industry this year, the government is enticing more “group tourists” to visit the country. 

Tourism Secretary Joseph Ace Durano said to lure more group tourists from abroad, the Department of Tourism (DOT) is now offering additional destinations.

“While Metro Manila has long been the hub for conferences, expositions and other international trade activities, the DOT is prepping up Cebu City, Subic and Clark to be the next centers for such events,” Durano said.

He added that the DOT is also presenting the country’s convention and business travel facilities to the global meetings, incentives, conventions and events (MICE) industry.

According to Durano, the country’s infrastructure and facilities are constantly being upgraded to suit the international standards and the taste of foreign group travelers.

“The Philippines is one of forerunners of convention and business tourism in Asia and we are confident that the country still maintains its edge in the MICE sector,” Durano pointed out.

For starters, DOT is set to participate in the 16th Asia Pacific Incentives and Meetings Expo (AIME 2008) to be held on Feb. 19 and 20 in Melbourne, Australia.

AIME 2008 is one of the top events in the Asia Pacific region for the MICE industry and this year’s fair is expected to draw in 2,500 business decision makers, event organizers and executives from around the globe, Durano said.

According to Durano, the DOT has reserved 90 square meters for the Philippine pavilion to feature the business and corporate travel facilities and services, as well as the tropical beach getaways around the country.

The DOT is also scheduled to welcome next month some 550 executives and sales personnel from Hyundai Beijing for their annual dealer’s incentive trip and conference.

The itinerary covers Manila and Cebu, where delegates are anticipated to patronize services such as day tours, spa and therapeutic programs, golf and other leisure sports, dining and entertainment, and souvenir shopping. – Mayen Jaymalin

Source: PhilStar.com, Monday, February 4, 2008

Posted By: PhilCTTIS Data Center 
 
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