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21 Aug 2010
Sectoral Profile Revenue Streams: HOME FURNISHING
CEBU Major Products

Product Coverage


  • Leg items: chairs, tables, beds, setters
  • Case goods: cabinet desks, chest of drawers, kitchen storage units, and related products
  • Combination: building/home fittings, shelves and ornaments
  • By material classification: bamboo, buri, metal, plastic, rattan, stone, wood, parts, others
  • Basketwork, wickerwork, shellcraft, ceramics/stoneware, articles of textile materials, artificial flowers and trees, metalware, articles made of glass (decorative, hadblown, and glassware), handmade paper, rugs and carpet, lamp bases and shades, others

Global Trends
  • Home furnishings as fashion items
  • Just-in-time delivery phenomenon
  • Cocooning, home as refuge
  • Consumers relating more to strong image/identity or specialization and customized service
  • Importance of brand

Philippine Situationer

Strengths : Human Capital

  • Highly skilled (mixed media experts)
  • Design capability
  • Good quality of craftsmanship
  • English speaking
  • Raw Materials: availability of some indigenous materials


Furniture : Industry Situationer

  • 3 main production centers: Metro Manila, Pampanga, and Cebu
  • No. of establishments: 15,000 (dominated by SME's (at 90% of total)
    • Cottage-Small: 9.750 (65%)
    • Medium: 3,750 (25%)
    • Large: 1,500 (10%)
  • Employment generation:
    • Direct workers: 500,000
    • Indirect workers: 300,000
    • Subcontractors & suppliers: 1,000,000
Top Export Markets of Furniture
  • Japan and the US = 72%
  • Top 5 manufacturers = 16% (3 out of 5)
  • Top 20 manufacturers = 24% of total exports (11 out of 20)

(Source : Bureau of Export Trade Promotion (BETP)

Industry Situationer

  • Main production centers:
    NCR, Reg. 3 (Pampanga and Angeles), Reg. 4 (Laguna, Rizal, Quezon, Cavite), Reg. 5 (Albay), Reg. 6 (Bacolod, Iloilo, Aklan), Reg. 7 (Cebu)
For the latest export performance data, go to the Tradeline website.
By: PhilCTTIS Data Center
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