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04 Nov 2007
Opportunity in Business: WEARABLES
VALENZUELA Export Markets
Priority sectors or revenue streams are chosen for their inherent or proven competitiveness. Vital growth from these sectors may be expected in the coming years, given specific firm-level and systems intervention by the DTI.To each identified revenue stream, a 'brand manager' has been assigned to head a business development team. The idea is to enable the investor or exporter or any businessman in a specific priority sector to have one central DTI contact point responsible for servicing his requirements.

It will be up to the brand manager to mobilize units within the DTI system, rather than the businessman to have to navigate his way from one DTI bureau to another.


Product Scope
  • Leathergoods
  • Footwear
  • Costume jewelry
  • Fine jewelry
  • Other fashion accessories (FA)
  • Hats & headgear
Product CoverageLeathergoods
  • Handbags & belts
  • Travel goods
  • Leather & non-leather gloves
  • Consigned gloves
Costume Jewelry
  • Imitation jewelry
  • Cuff links & studs
  • Tie clips
  • Components
Other fashion accessories
  • Socks, gloves, scarves, handkerchief
  • Zippers, buttons, cosmetic cases
  • Leather & non-leather footwear
  • Sports shoes
  • Slippers and sandals
Fine jewelry
  • Natural pearls, unworked
  • Cultured pearls, worked / unworked
  • Jewelry in gold & silver, natural & cultured pearls, semi precious stones set in precious metals
Hats & headgear
  • Baseball caps
  • Hats & caps in natural fiber, knitted & woven
Export Record WearablesIn 2000, total industry reports stood at US0.092M, up 8% from 1999.Major Export Contributors by Product:
Product% Contribution
Costume Jewelry6
Other FA5
Fine Jewelry4
Hats & headgear2
Fastest Growing Product Sectors, in US$ million:
Product SectorTotal Exports FY 2000% share to RP ExportsGrowth rate (5-yr ave) 1996-2000
Costume Jewelry280.02020
Other fashion accessories250.00723
Fine jewelry200.00516
Hats & headgear160.00414
Total 4370.13 
Export Performance (1999-2001):
 1999200020013-Yr Growth Rate (%)
Other Wearables407,197440,094454,41215
Costume Jewelry28,65928,75024,725(6)
Other fashion accessories23,68225,01628,73310
Hats & Headgear12,40716,53812,0453
Fine Jewelry18,23220,88619,1463
Total 2,580,2112,903,2552,792,03219
Top Market Exports (2000)Leather Goods% RP Market Share:
United States - 80.3%
Japan - 7.4%
UK - 2.6%
Growing Markets:
Costume Jewelry% RP Market Share:
United States - 33%
Japan - 13%
Germany - 7%
Growing Markets:
Fine Jewelry% RP Market Share:
Japan - 32%
United States - 23%
Hongkong - 12%
Growing Markets:
Top Export Products SituationerLeathergoods
  • Travel goods, leather & non-leather gloves, natural material bags with leather, leather bags & belts
  • Current fashion tends towards handcrafted natural material bags
  • Designer brands are an important market
  • Industry strengths:
    • Design capability / excellence
    • Handcrafting skills
    • R & D strengths
    • Price competitiveness
    • Available / expandable production capacity
    • Wide sub-contractor network
    • Availability of indigenous raw materials
    • Established good relations as suppliers in the market
  • US$ 11 billlion world imports; 8% growth (5-year average)
  • RP Major Markets (% share, FY 2000-2001)
    • United States 80%
    • Japan 7%
    • UK 3%
    • RP Growing Markets: (% share, FY 2000-2001)
    • Hongkong 12.4%
    • Canada 6.2%
Costume Jewelry
  • Imitation jewelry, cuff links & studs, tie clips, components
  • Trend in classic dressing complemented with fashion accessories
  • Industry strengths:
    • Design capability / excellence
    • Handcrafting skills
    • Available / expandable production capacity
    • Wide sub-contractor network
    • Availability of indigenous raw materials
    • Can offer wide range of updated designs and materials
    • Short delivery time (45-60 days)
    • Flexibility to accept orders according to buyers's budget & design
  • U.S. accounts for 32% of US.7-billion world imports
  • RP Major Markets: (% share, FY 2000-2001)
    • United States 33%
    • Japan 13%
    • Germany 7%
  • RP Growing Markets: (% share, FY 2000-2001)
    • Spain 10%
    • Hawaii 9.8%
Fine Jewelry
  • Natural and cultured pearls, jewelry in gold and sterling silver, semi-precious stones set in precious metals
  • Trend on silver jewelry with semi-precious stones and pearl components
  • Industry strengths:
    • Abundant supply of gold
    • Design capability / excellence
    • Technical & handcrafting skilled workers
    • Enough available production capacity
    • Can offer a wider range of contemporary designs, combination of hand and machine-made pieces
    • Flexibility to accept orders according to buyers' budget & design
  • US$ 56 billion in world imports
  • Significant growth in RP Exports of gold & silver jewelry (61%), and cultured pearls (20%)
  • RP major markets, FY 2000-2001
    • Japan
    • United States
    • Hong Kong
  • RP Growing Markets, FY 2000-2001
    • UK (1298%)
    • Switzerland (342%)
Industry Structure Situationer
  • 6,000 manufacturers mostly cottage to small-and-medium-enterprises (SMEs) generating estimated 500,000* employment (direct & indirect)
  • Major production sites in Philippine Economic Zone Authority (PEZA) centers and geographically dispersed in Bulacan, Metro Manila, Laguna, Quezon, Bicol, and Cebu
  • Estimated 50-60% capacity utilization rate by most companies
    * Industry Association estimates
Industry StrengthsStrengths
  • Design capability / excellence
  • Large pool of trainable manpower
  • Availability of indigenous raw materials
  • Able to accept smaller orders
  • Enough production capacity
  • Positive attitude to grow and compete
Source: Department of Trade and Industry


By: PhilCTTIS Data Center
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